Literaturnachweis - Detailanzeige
Autor/inn/en | Cyphert, Dale; Holke-Farnam, Corrine; Dodge, Elena N.; Lee, W. Eric; Rosol, Sarah |
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Titel | Communication Activities in the 21st Century Business Environment |
Quelle | In: Business and Professional Communication Quarterly, 82 (2019) 2, S.169-201 (33 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 2329-4922 |
DOI | 10.1177/2329490619831279 |
Schlagwörter | Undergraduate Students; Business Communication; Teaching Methods; Employer Attitudes; Service Occupations; Business Administration Education; Education Work Relationship; Professional Personnel; College Faculty; Curriculum Design; Skill Development; Socialization; Educational Philosophy; Educational Objectives; Interpersonal Communication Unternehmenskommunikation; Teaching method; Lehrmethode; Unterrichtsmethode; Arbeitgeberinteresse; Dienstleistungsberuf; Personalbestand; Fakultät; Lehrplangestaltung; Kompetenzentwicklung; Qualifikationsentwicklung; Socialisation; Sozialisation; Bildungsphilosophie; Erziehungsphilosophie; Educational objective; Bildungsziel; Erziehungsziel; Interpersonale Kommunikation |
Abstract | Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors. (As Provided). |
Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |