Literaturnachweis - Detailanzeige
| Autor/inn/en | Volinsky, Allyson C.; Sangalang, Angeline |
|---|---|
| Titel | Addressing [HEALTH TOPIC] among [POPULATION]: A Fill-in-the-Blank Activity to Promote Understanding of Formative Health Communication Campaign Decisions |
| Quelle | In: Communication Teacher, 33 (2019) 2, S.122-126 (5 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1740-4622 |
| DOI | 10.1080/17404622.2018.1536799 |
| Schlagwörter | Leitfaden; Unterricht; Lehrer; Communication Strategies; Public Health; Health Promotion; Mass Media; Information Dissemination; College Students; Learning Activities; Prior Learning |
| Abstract | Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public Relations. Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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