An Analysis of Influence of Business Simulation Games on Business School Students' Attitude and Intention toward Entrepreneurial Activities

Autor/inn/en	Zulfiqar, Salman; Sarwar, Binesh; Aziz, Saira; Ejaz Chandia, Khurram; Khan, Muhammad Kaleem
Titel	An Analysis of Influence of Business Simulation Games on Business School Students' Attitude and Intention toward Entrepreneurial Activities
Quelle	In: Journal of Educational Computing Research, 57 (2019) 1, S.106-130 (25 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Zulfiqar, Salman)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0735-6331
DOI	10.1177/0735633117746746
Schlagwörter	Business Administration Education; Simulation; Educational Games; Student Attitudes; Intention; Entrepreneurship; College Students; Foreign Countries; Behavior Theories; Adoption (Ideas); China; Pakistan + Suchen Sie Ihr Suchwort? Simulation program; Simulationsprogramm; Educational game; Lernspiel; Schülerverhalten; Unternehmungsgeist; Collegestudent; Ausland; Ideas; Ideenfindung
Abstract	Although research on entrepreneurial attitude and intention has received so much attention from scholars, only few studies have investigated the effect of value, usefulness, and pleasure associated with business simulation games, and how these values affect students' attitude and intention toward entrepreneurial activities. In this study, Technology Acceptance Model and Theory of Planned Behavior have been used in combination to explore how these technological teaching methods influence the attitude and intentions of the students toward entrepreneurial activities. The results show that all hypotheses have been proven by stating significant and positive students' attitude and intention toward entrepreneurial activities using business simulation games. But subjective norms did not contribute toward student intentions in this regard. It is concluded that people with high uncertainty avoidance are reluctant to take the risk; therefore, there is a need to change their attitude by implementing entrepreneurial ecosystem in society. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01