A Blueprint for Executing Instructor-Student Interactions in the Online Classroom Using Marketing Touchpoints

Autor/inn/en	Hicks, Nancy; Gray, Deborah M.; Bond, Jeremy
Titel	A Blueprint for Executing Instructor-Student Interactions in the Online Classroom Using Marketing Touchpoints
Quelle	In: Journal of Educators Online, 16 (2019) 1, (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1547-500X
Schlagwörter	Teacher Student Relationship; Interpersonal Communication; Communication Strategies; Interaction; Student Satisfaction; Online Courses; Educational Technology; Technology Uses in Education; Computer Mediated Communication; Electronic Mail; Telecommunications; Handheld Devices + Suchen Sie Ihr Suchwort? Teacher student relationships; Lehrer-Schüler-Beziehung; Interpersonale Kommunikation; Kommunikationsstrategie; Interaktion; Online course; Online-Kurs; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Computerkonferenz; Elektronischer Briefkasten; Telekommunikationstechnik
Abstract	Communicating with students is one of the most important responsibilities for faculty in an online course. It can also be a puzzling process. Having a "communication plan" and understanding effective email strategies, along with proper timing and frequency of communicating with students, are all important pieces of this puzzle. We propose using "touchpoints" in designing a communication plan. This article provides a blueprint of touchpoints as well as best practices for more effective emails for connecting with online students. The blueprint identifies key student touchpoints and provides actionable communication interactions for each touchpoint. These improved strategies can increase instructor-student engagement, student learning, and student satisfaction. (As Provided).
Anmerkungen	Journal of Educators Online. 500 University Drive, Dothan, AL 36303. Web site: http://www.thejeo.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01