Literaturnachweis - Detailanzeige
| Autor/inn/en | Fraustino, Julia Daisy; Pressgrove, Geah; Colistra, Rita |
|---|---|
| Titel | Extending Understanding of Service-Learning Projects: Implementing Place-Based Branding for Capstone Courses |
| Quelle | In: Communication Teacher, 33 (2019) 1, S.45-62 (18 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1740-4622 |
| DOI | 10.1080/17404622.2017.1372609 |
| Schlagwörter | Service Learning; Communications; Relevance (Education); Social Problems; Social Change; Curriculum; Student Projects; College Students; Reputation; Student Attitudes; Program Effectiveness; Self Efficacy; Skill Development |
| Abstract | Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and relationship building while solving real-world problems. To do so, this research examines service-learning, place-branding projects for senior capstone students. Specifically, students in two courses developed and partially implemented strategic place-branding plans for two struggling towns. This work details the approach and, through quantitative and qualitative methods, extends understanding of service-learning outcomes for students, faculty, the university, and communities. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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