Social Media in Higher Education: A Framework for Continuous Engagement

Autor/inn/en	Kumar, Vikas; Nanda, Pooja
Titel	Social Media in Higher Education: A Framework for Continuous Engagement
Quelle	In: International Journal of Information and Communication Technology Education, 15 (2019) 1, S.109-120, Artikel 8 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1550-1876
DOI	10.4018/IJICTE.2019010108
Schlagwörter	Higher Education; Social Media; Telecommunications; College Students; Communication Strategies; Educational Technology; Technology Uses in Education; Information Dissemination; Teaching Methods; Career Development; Alumni; Professional Development + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Soziale Medien; Telekommunikationstechnik; Collegestudent; Kommunikationsstrategie; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Informationsverbreitung; Teaching method; Lehrmethode; Unterrichtsmethode; Berufsentwicklung
Abstract	Higher Education Institutes across the world have started using social media to reach out to the prospective students as well as to interact with current students and alumni. Social media improves the communication on one hand and helps in promotional and development activities on the other. Present work explores the integration of social media in different processes in Higher Educational Institutes. A student enters the institute with admission process and exits after completion of degree. While on the campus, a student is involved in curricular, co-curricular and extra-curricular activities. At the same time, a student participates in the communication with the fellow students and other corporate and social forums. In all of these activities,social media can play a prominent and vital role. However, the success of social media roles depends upon; how the different stake holders are engaged. A comprehensive study has been carried out to identify the role of social media in different activities of the higher education institutes. These activities range from looking for the new students, engaging them on the campus and maintaining communication after they leave the campus. Implications from teaching-learning, administrative, marketing and communication perspective have been identified. A framework has been proposed to integrate the specific social media channels in different processes in the higher education institutes. The framework will be very much useful in developing successful social media campaigns for higher educational institutes as well as to effectively engage the stakeholders. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01