Exploring the Validity of Behavior Coding

Autor/inn/en	Park, Hyunjoo; Lee, Jaehwan
Titel	Exploring the Validity of Behavior Coding
Quelle	In: Field Methods, 30 (2018) 3, S.225-240 (16 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X18781881
Schlagwörter	Coding; Behavior; Questionnaires; Foreign Countries; Interaction; Validity; Experimental Groups; Control Groups; Telephone Surveys; Pretesting; South Korea + Suchen Sie Ihr Suchwort? Codierung; Programmierung; Fragebogen; Ausland; Interaktion; Gültigkeit; Telephone interview; Telefoninterview; Vortest; Korea; Republik
Abstract	Behavior coding is used to detect issues in questionnaires by flagging interactions between survey respondents and interviewers when their interactions deviate from standardized interviewing. It has become a popular method for evaluating survey questionnaire quality and has been used mostly in Western countries, with little research being done in Asia. However, because of its dependence on overt behaviors observed during the coding, it was hypothesized that it might not be as effective in a country where different communicative norms are present. We conducted an experiment in Korea using two sets of survey questionnaires with embedded problematic questions in the experimental group to investigate the validity of behavior coding as reference to the control group. Using 200 audio recordings from a telephone survey, we investigated whether behavior-coded data were helpful in identifying embedded flaws. The results indicated behavior coding in Korean surveys may not be as effective as in Western countries. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01