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Autor/inn/enWolde, Bernabas; Lal, Pankaj; Burli, Pralhad; Iranah, Pricila; Munsell, John; Gan, Jianbang; Taylor, Eric
TitelAdapting Extension and Outreach Content to Audiences' Educational Interests
QuelleIn: Journal of Extension, 56 (2018) 3, (12 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1077-5315
SchlagwörterExtension Education; Outreach Programs; Audience Awareness; Audience Analysis; Heterogeneous Grouping; Preferences; Biotechnology; Energy Education; Power Technology; Case Studies; Educational Attitudes; Interest Research; Vocational Interests; Forestry; Focus Groups; Program Validation; Community Surveys; Regression (Statistics); Marketing; Tax Rates; College Programs; Statistical Analysis; Virginia; Texas
AbstractFor various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various topics related to the concept of woody bioenergy, our case study subject, and built profiles of forestland owners who expressed interest in topics that received above-average and below-average preference rates. Given our results, we argue for using this approach in objectively ranking audiences' educational interests in various forest and nonforest products and services and subsequently allocating time, space, and other Extension resources to the topics of interest. (As Provided).
AnmerkungenExtension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2020/1/01
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