Do Puzzle Pieces and Autism Puzzle Piece Logos Evoke Negative Associations?

Autor/inn/en	Gernsbacher, Morton Ann; Raimond, Adam R.; Stevenson, Jennifer L.; Boston, Jilana S.; Harp, Bev
Titel	Do Puzzle Pieces and Autism Puzzle Piece Logos Evoke Negative Associations?
Quelle	In: Autism: The International Journal of Research and Practice, 22 (2018) 2, S.118-125 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1362-3613
DOI	10.1177/1362361317727125
Schlagwörter	Autism; Pervasive Developmental Disorders; Puzzles; Visual Aids; Negative Attitudes; Association (Psychology); Adults; Association Measures; Statistical Analysis + Suchen Sie Ihr Suchwort? Autismus; Legespiel; Anschauungsmaterial; Negative Fixierung; Assoziation; Statistische Analyse
Abstract	Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants' (N = 400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants' explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers' explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations (t(399) = -5.357, p < 0.001) and negative explicit associations (z = 4.693, p < 0.001, d = 0.491). Participants explicitly associated puzzle pieces, even generic puzzle pieces, with incompleteness, imperfection, and oddity. Our results bear public policy implications. If an organization's intention for using puzzle-piece imagery is to evoke negative associations, our results suggest the organization's use of puzzle-piece imagery is apt. However, if the organization's intention is to evoke positive associations, our results suggest that puzzle-piece imagery should probably be avoided. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01