Industrial and Biological Analogies Used Creatively by Business Professionals

Autor/inn/en	Kennedy, Emily B.; Miller, Derek J.; Niewiarowski, Peter H.
Titel	Industrial and Biological Analogies Used Creatively by Business Professionals
Quelle	In: Creativity Research Journal, 30 (2018) 1, S.54-66 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1040-0419
DOI	10.1080/10400419.2017.1411631
Schlagwörter	Creativity; Comparative Analysis; Design; Biology; Business; Logical Thinking; Organizations (Groups); Industry; Innovation; Employees; Novelty (Stimulus Dimension); Multivariate Analysis; Statistical Analysis; Ohio + Suchen Sie Ihr Suchwort? Kreativität; Biologie; Business studies; Wirtschaft; Betriebswirtschaft; Industrie; Employee; Arbeitnehmer; Beschäftigter; Multivariate Analyse; Statistische Analyse
Abstract	The objective of this study was to test the effect of far-field industrial (i.e., man-made) versus biological analogies on creativity of business professionals from two organizations engaged in the idea generation phase of new product development. Psychological effects, as reflected in language use, were measured via computerized text analysis of transcribed audio recordings of ideation sessions. Effects on quality of product concepts generated by participants were measured via analysis of 15 judges' multidimensional creativity ratings. Though psychological effects were undetectable, results suggest presenting new product development professionals with biological analogies as ideation stimulus increases novelty and may increase elegance of solutions generated. Presenting far-field industrial analogies increases relevance and effectiveness of solutions generated. This study serves as a source of evidence that biomimicry (design by analogy to biology) is an effective approach to product innovation. It also shows that there is an important role for far-field industrial analogies in stimulating ideas during new product development. A strategically designed brainstorming session should prime innovators with both far-field industrial and biological analogies to generate maximally creative ideas. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01