Does the Screening Status of Message Characters Affect Message Effects?

Autor/inn/en	Alber, Julia M.; Glanz, Karen
Titel	Does the Screening Status of Message Characters Affect Message Effects?
Quelle	In: Health Education & Behavior, 45 (2018) 1, S.14-19 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/1090198117708232
Schlagwörter	Public Health; Cancer; Older Adults; Online Surveys; Medical Evaluation; Communication (Thought Transfer); Intention; Credibility; Visual Aids; Statistical Analysis + Suchen Sie Ihr Suchwort? Gesundheitswesen; Carcinoma; Karzinom; Krebs (med); Krebserkrankung; Älterer Erwachsener; Communication; thought; Kommunikation; Gedanke; Glaubwürdigkeit; Anschauungsmaterial; Statistische Analyse
Abstract	Public health messages can be used to increase awareness about colorectal cancer screenings. Free or inexpensive images for creating health messages are readily available, yet little is known about how a pictured individual's engagement in the behavior of interest affects message outcomes. Participants (N = 360), aged 50 to 75 years, completed an online survey in which they viewed a colorectal cancer screening message and were then randomly assigned to view one of four different messages about the pictured individual's screening status. Analyses revealed no significant differences in message credibility, message effectiveness, or screening intention among the four conditions. The pictured individual's level of knowledge was rated significantly lower among those participants who were told the screening status of the pictured individual was unknown, compared with those who received no screening status information, U = 3574.50, p = 0.005. Future studies could build on the design of this study to examine the effects of using free or purchased images on intent to screen and other message outcomes over time. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01