Business Models Associated with Distance Learning in Higher Education

Autor/inn/en	Wang, Shouhong; Wang, Hai
Titel	Business Models Associated with Distance Learning in Higher Education
Quelle	In: Online Journal of Distance Learning Administration, 20 (2017) 3 PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1556-3847
Schlagwörter	Distance Education; Educational Technology; Technology Uses in Education; Higher Education; Textbooks; Shared Resources and Services; Electronic Publishing; Costs; Case Studies; Business; Models; Information Systems; Business Administration Education; Scoring Rubrics; Student Evaluation; Tests; Student Attitudes; Student Surveys; College Students + Suchen Sie Ihr Suchwort? Distance study; Distance learning; Fernunterricht; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Hochschulbildung; Hochschulsystem; Hochschulwesen; Textbook; Text book; Schulbuch; Lehrbuch; Gemeinwirtschaft; Elektronisches Publizieren; Cost; Kosten; Case study; Fallstudie; Case Study; Business studies; Wirtschaft; Betriebswirtschaft; Analogiemodell; Scoring formulas; Auswertungsbogen; Schulnote; Studentische Bewertung; Examination; Prüfung; Examen; Schülerverhalten; Schülerbefragung; Collegestudent
Abstract	Textbook prices are continuously rising in higher education. This paper analyzes a business model which makes commercial textbooks more expensive, and explains why this issue tends to be more severe in the field of distance learning in higher education. It reports a case of adoption of open educational resources (OER) textbook for an online course to tackle the problem of high textbook prices which are associated with the bundled online academic services. Based on an analysis of the business model practiced in this case study, the paper discusses the challenges for implementation of this business model in distance education. It provides suggestions for institutional administrations to engage the distance learning community to reduce the costs of higher education. (As Provided).
Anmerkungen	State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail: distance@westga.edu; Web site: http://www.westga.edu/~distance/ojdla
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01