Getting Growers to Go Digital: The Power of a Positive User Experience

Autor/inn/en	McCornack, Brian P.; Johnson, Wendy A.
Titel	Getting Growers to Go Digital: The Power of a Positive User Experience
Quelle	In: Journal of Extension, 54 (2016) 4, (9 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Technology Integration; Technological Literacy; Technology Education; Handheld Devices; Agricultural Laborers; Agricultural Occupations; Extension Education; Information Utilization; Information Literacy; Information Skills; Training Methods; Participant Satisfaction; Learning Experience; Courseware; Surveys; Likert Scales; Kansas; Oklahoma + Suchen Sie Ihr Suchwort? Technisches Wissen; Technisch-naturwissenschaftlicher Unterricht; Agricultural labourers; Landarbeiter; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Erweitertes Bildungsangebot; Informationsnutzung; Informationskompetenz; Orientierungswissen; Didaktik; Trainingsmaßnahme; Lernerfahrung; Lernsoftware; Survey; Umfrage; Befragung; Likert-Skala
Abstract	Using web-based applications is an innovative approach for delivery of Extension resources. For example, myFields.info is a mobile-friendly application focused on directing stakeholders to information at the field level. Acceptance and diffusion of such applications depends on initial experiences resulting from traditional face-to-face interactions with Extension personnel. We found that crop school participants involved in an Extension training event for a web-based sampling plan showed increased willingness after the training to incorporate sampling plans in their management decisions and share relevant data with others. Specifically, our study demonstrated the value of providing hands-on experience when attempting to encourage stakeholders to accept technologies. (As Provided).
Anmerkungen	Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01