Strategy Choices of Potential Entrepreneurs

Autor/in	Alstete, Jeffrey W.
Titel	Strategy Choices of Potential Entrepreneurs
Quelle	In: Journal of Education for Business, 89 (2014) 2, S.77-83 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2012.759094
Schlagwörter	Entrepreneurship; Small Businesses; College Students; Strategic Planning; Competition; Business Administration Education; New York + Suchen Sie Ihr Suchwort? Unternehmungsgeist; Kleingewerbe; Collegestudent; Strategy; Planning; Strategie; Planung; Wettkampf
Abstract	The author examined the written business plans of 380 students who completed courses in entrepreneurship and small business management over an 11-year period. An analysis categorized the plans into five generic competitive strategy types, and the results found that 58% chose a traditional, focused differentiation approach. A large portion (28%) used broad differentiation and a small number chose other generic strategies. When considering related literature on high failure rates of small businesses, the findings of this study suggest that potential entrepreneurs should be more informed about alternatives and consider combination strategies or flexible innovative approaches in new business endeavors. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10