Teaching International Business via Social Media Projects

Autor/inn/en	Alon, Ilan; Herath, Ruwanthi Kumari
Titel	Teaching International Business via Social Media Projects
Quelle	In: Journal of Teaching in International Business, 25 (2014) 1, S.44-59 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2013.847814
Schlagwörter	International Trade; Business Administration Education; Social Networks; Teaching Methods; Experiential Learning; Student Attitudes; Teamwork; Gender Differences; Marketing; Instructional Effectiveness; Video Technology; Information Technology; Factor Analysis; Merchandise Information; Foreign Countries; Undergraduate Students; Masters Programs; Student Surveys; Israel + Suchen Sie Ihr Suchwort? Trade; International relations; Handel; Internationale Beziehungen; Social network; Soziales Netzwerk; Teaching method; Lehrmethode; Unterrichtsmethode; Experiental learning; Erfahrungsorientiertes Lernen; Schülerverhalten; Geschlechterkonflikt; Unterrichtserfolg; Informationstechnologie; Faktorenanalyse; Ausland; Magister course; Magisterstudiengang; Schülerbefragung
Abstract	The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students' perceptions of the experience reveal that it was both beneficial and positive, and it helped to promote an understanding of the importance of teamwork and the uses of technology. Factor analysis grouped the perceptions and attitudes regarding the exercise into four categories.The differences in perception are evaluated based on gender, country of study, and level of education. The study highlights the importance of incorporating experiential learning pedagogies with social media to teach country branding. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10