Cultural Differences in Face-ism: Male Politicians Have Bigger Heads in More Gender-Equal Cultures

Autor/inn/en	Konrath, Sara; Au, Josephine; Ramsey, Laura R.
Titel	Cultural Differences in Face-ism: Male Politicians Have Bigger Heads in More Gender-Equal Cultures
Quelle	In: Psychology of Women Quarterly, 36 (2012) 4, S.476-487 (12 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0361-6843
DOI	10.1177/0361684312455317
Schlagwörter	Cultural Differences; Gender Bias; Gender Discrimination; Human Body; Physical Characteristics; Correlation; Sex Fairness; Databases; Feminism; Photography; Public Officials; Institutional Environment; Cross Cultural Studies; Civil Rights; Leadership Role; Educational Opportunities; Equal Opportunities (Jobs); Stereotypes + Suchen Sie Ihr Suchwort? Kultureller Unterschied; Geschlechterstereotyp; Menschlicher Körper; Körperliche Erscheinung; Korrelation; Sexualaufklärung; Datenbank; Feminismus; Fotografie; Cultural comparison; Kulturvergleich; Bürgerrechte; Grundrechte; Zivilrecht; Bildungsangebot; Bildungschance; Equal opportunity; Equal opportunities; Job; Jobs; Chancengleichheit; Beruf; Klischee
Abstract	Women are visually depicted with lower facial prominence than men, with consequences for perceptions of their competence. The current study examines the relationship between the size of this "face-ism" bias (i.e., individual or micro-level sexism) and a number of gender inequality indicators (i.e., institutional or macro-level sexism) at the cross-cultural level. In one of the largest known face-ism databases to date, the authors used politicians' official online photographs as stimuli (N = 6,610) to explore how face-ism (as an example of individual-level sexism) covaries with institutional sexism across 25 cultures. The authors found that the face-ism bias was greater in cultures with lower levels of institutional gender inequality, demonstrating that institutional equality does not necessarily imply equality on the individual level. The authors offer a number of potential speculations for this mismatch. For example, it may be due to "postfeminist" backlash that occurs in response to decreases in level of institutional sexism or it may be due to different comparative processes that occur in more versus less gender-equal cultures. Implications for female politicians cross-culturally are discussed. The findings of our study provide empirical evidence to demonstrate how macro-level structural equalities could be related to individual and micro-level sexism, and how different levels of sexism might not necessarily be indicative of each other. "Additional online materials for this article are available to PWQ subscribers on PWQ's website at http://pwq.sagepub.com/supplemental." (Contains 3 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10