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Autor/inKaraferye, Figen
TitelAcademic Internationalization: Academics as Marketing Actors in Higher Education
Quelle5 (2019) 1, S.16-22 (7 Seiten)Infoseite zur Zeitschrift
PDF als Volltext kostenfreie Datei Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN2149-5939
SchlagwörterMarketing; International Education; Higher Education; Institutional Cooperation; Research Projects; College Faculty; Faculty Mobility; Teacher Role; Futures (of Society); International Cooperation; Educational Cooperation; Language Teachers; Second Language Learning; Second Language Instruction; Teacher Attitudes; Faculty Development; Content Analysis; Educational Policy
AbstractInternationalization in the academic world has been a major research subject for the last several decades. Academic connections and collaborations between universities from different countries via joint research projects, education and training activities are very valuable. In establishing such connections, academics in staff mobility programs can play an important role in introducing their institution and carry a potential marketing element for future academic collaborations. In this respect, the aim of this study is to explore the awareness of academics on their role in academic marketing in the international higher education arena and to explore their expectations toward improving international education activities. (As Provided).
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2020/1/01
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