Literaturnachweis - Detailanzeige
| Autor/inn/en | Prior-Miller, Marcia R.; und weitere |
|---|---|
| Titel | Broadening Undergraduate Journalism/Mass Communication Education: Using Readership Studies as a Teaching Tool in Magazine Journalism Courses. |
| Quelle | (1988), (24 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Audience Analysis; Case Studies; Course Content; Higher Education; Journalism Education; Media Research; Periodicals; Research Methodology; Research Skills; Student Publications |
| Abstract | To instruct journalism/mass communication students in the use of quantitative research skills, a case study guided students through scientifically designed readership studies of three trade magazine audiences. The readership studies surveyed students for three consecutive years at a large midwestern university to compare characteristics of readers and nonreaders of the trade magazines published by students. Data were collected using questionnaires based on the Magazine Publisher's Association model for successful magazine publishing to test the magazines' effectiveness in meeting their audiences' needs for information. Course members were responsible for reviewing, selecting, and refining the questionnaire, in addition to analyzing the results. Findings indicated that the case study approach was effective for teaching social science methods in journalism classes, and increased student appreciation of the research process. (Twenty-four references are attached.) (MM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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