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AutorenBoatright, Joyce; Crowley, Jacquelin
TitelAn 80's Approach to Providing Educational Services to Business/Industry: The Houston Community College System Plan.
Quelle(1986), (15 Seiten)
PDF als Volltext    Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Monographie
SchlagwörterCommunity Colleges; Community Surveys; Educational Needs; Employer Attitudes; Institutional Advancement; Labor Education; Marketing; Needs Assessment; Professional Continuing Education; Professional Development; School Business Relationship; Seminars; Two Year Colleges
AbstractIn 1982, the Houston Community College System (HCCS) initiated a marketing study designed to identify the education and training needs of the business community in relation to the community college's newly implemented program of professional development seminars. Through a telephone survey of 127 Houston area companies employing 100 or more people, the study sought to: (1) identify major companies which could be potential users of the professional development seminars; (2) determine the image of HCCS as a provider of the seminars; (3) identify professional development seminars with the greatest potential for successful marketing; and (4) identify ways to communicate the availability and benefits of the seminars. Survey findings indicated a high level of interest in the seminars and led to the development of several marketing tools and strategies, including a folder providing basic information about seminars; a quarterly newsletter; and increased networking with organizations. In 1986, a similar study was conducted of companies with 50 or more employees. This study revealed high levels of employer interest in outside training, a lack of concern with college credit among 72% of the companies, a need for flexibility of format, a willingness among respondents to pay for training, and support for the community college as a source of employee training. As a result of its marketing studies, HCCS has developed a planned approach to developing its services to the business community. (LAL)
Erfasst vonERIC (Education Resources Information Center), Washington, DC
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