'You have to run it like a company'. The marketisation of adult learning and education in Germany and Slovenia.

Autor/inn/en	Kosmerl, Tadej; Mikulec, Borut
Titel	'You have to run it like a company'. The marketisation of adult learning and education in Germany and Slovenia.
Quelle	In: European journal for Research on the Education and Learning of Adults, 12 (2021) 1, S. 47-63Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei (1); PDF als Volltext kostenfreie Datei (2) Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	2000-7426
DOI	10.3384/rela.2000-7426.ojs3466
URN	urn:nbn:de:0111-pedocs-219620
Schlagwörter	Bildungspolitik; Marketing; Vermarktung; Erwachsenenbildung; Erwachsenenbildungsstätte; Internationaler Vergleich; Analyse; Bayern; Deutschland; Slowenien
Abstract	This paper identifies some of the key characteristics of the marketisation of adult learning and education (ALE) and analyses the effects in the contexts of Germany (focusing on Bavaria) and Slovenia. ALE policies and institutional practices are analysed through the method of document analysis and interviews. Policy models of ALE proposed by Lima and Guimaraes - the democratic-emancipatory model, the modernisation and state control model, and the human resources management model - are used as an analytical framework. The findings indicate that the latter model prevails in the analysed policies, while the market forces are introduced on the organisational level of ALE from 'below' through the increased influence of the market demand coming from the learners/customers, and from 'above' through calls for tenders that shape the 'quasimarket' in which the ALE organisations compete for funding. However, signs of resistance to the marketisation of ALE practices are also identified. (DIPF/Orig.).
Erfasst von	DIPF \| Leibniz-Institut für Bildungsforschung und Bildungsinformation, Frankfurt am Main
Update	2021/3