Literaturnachweis - Detailanzeige
Autor/in | Oplatka, Izhar |
---|---|
Titel | The emergence of educational marketing. Lessons from the experiences of Israeli principals. |
Quelle | In: Comparative education review, 46 (2002) 2, S. 211-233Infoseite zur Zeitschrift |
Beigaben | Tabellen 1 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0010-4086 |
Schlagwörter | Empirische Untersuchung; Bildungsmarkt; Eltern; Schule; Schulwahl; Schulleiter; Marketing; Marktwirtschaft; Wettbewerb; Forschungsstand; Internationaler Vergleich; Literaturbericht; Israel |
Abstract | Market forces, especially in the form of school choice, have been introduced ... in Israel, during the past 2 decades. ... With marketization comes marketing, for this is one way schools may respond to the external pressures engendered by the need to compete for students. The focus of the article is the issue of educational marketing existing in those schools that are part of a competitive environment resulting from the policies of parental choice and open enrollment. ... Principals are expected to incorporate marketing techniques and strategies into their roles in order to cope with the new [competitive] school environment. ... This article explores the literature and research on educational markets and marketing and outlines the reforms of parental choice and the education market in Tel Aviv. ... It then goes to outline an empirical study in which high school principals were interviewed and documents were gathered, and the research findings then presented. The article ends by discussing the implications of the findings from a comparative perspective with the United Kingdom. (DIPF/Orig./Bi.) |
Erfasst von | DIPF | Leibniz-Institut für Bildungsforschung und Bildungsinformation, Frankfurt am Main |
Update | 2004_(CD) |