Gender-of-interviewer effects in a video-enhanced web survey. Results from a randomized field experiment.

Autor/in	Fuchs, Marek
Titel	Gender-of-interviewer effects in a video-enhanced web survey. Results from a randomized field experiment.
Quelle	In: Social psychology, 40 (2009) 1, S. 37-42Infoseite zur Zeitschrift Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335
Schlagwörter	Interview; Umfrage; Kommunikation; Soziale Wahrnehmung; Partnerwahl; Geschlechtsspezifischer Unterschied; Bildschirm; Computerunterstütztes Verfahren
Abstract	Assessed a video-enhanced version of a Web survey. Instead of written questions on a screen, a female and a male interviewer shown on prerecorded flash video clips administered the questions to the respondents. Given the more pronounced human cues induced by the audio-visual channel, the authors expected gender-of-interviewer effects similar to face-to-face interviews. In a field-experimental study, 880 respondents (aged 19-29 years) from the University of Kassel online access panel took part in a survey on relationships, sexual behaviors, and related issues. Random subsamples saw a female or a male interviewer, respectively, while the control group answered the Web survey in a traditional text-based Web survey mode. Results indicate that gender-of-interviewer effects occur in a video-enhanced Web survey similar to a face-to-face interview. Since both same-gender effects as well as opposite-gender effects were found - which contradicts social distance theory - it is speculated that the direction of a gender-of-interviewer effect depends on the existence of gender-related social stereotypes. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2010/1