Global golf business and management. Market issues and career prospects.

Autor/inn/en	Breitbarth, Tim; Kaiser-Jovy, Sebastian; Dickson, Geoff
Titel	Global golf business and management. Market issues and career prospects. Gefälligkeitsübersetzung: Globales Golf-Geschäft und Management. Marktbezogene Fragen und Karriereaussichten.
Quelle	Aus: Breitbarth, Tim (Hrsg.); Kaiser-Jovy, Sebastian (Hrsg.); Dickson, Geoff (Hrsg.): Golf business and management. A global introduction. London: Routledge (2018) S. 3-19 PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Sammelwerksbeitrag
ISBN	1-138-95716-X; 978-1-138-95716-9; 978-1-138-95717-6; 978-1-315-66526-9
Schlagwörter	Bildung; Bildung; Industrie; Innovation; Management; Marktwirtschaft; Sport; Strategie; Karriere; Ausbildung; Vermarktung; Sportökonomie; Internationale Beziehungen; Ballsport; Sport; Sportökonomie; Industrie; Management; Marktwirtschaft; Vermarktung; Ausbildung; Karriere; Innovation; Strategie
Abstract	Golf has seen significant growth in the number of golf courses and players since the turn of the twenty-first century. There are about 6,000 golf courses in Europe, about 1 7,000 in the USA and more than 35,000 worldwide. Golf's rising status in the global sports community, especially regarding fans and sponsors, was reflected in golf's (re-)introduction to the Summer Olympics at Rio 2016. The aspiration of this book is to understand the state of the game globally and to appreciate critical characteristics of the traditional, established and emerging golf markets. In this chapter, we first provide an overview of the golf industry, an outline of the global golf market as well as an introduction into current opportunities and threats. We emphasize the role of innovative products, services, processes and technologies as a means for golf to stay ahead of the competition for participants, media interest, and corporate investment. Second, the chapter examines how the growth of the sport business sector led to the increased provision of sport management programmes at higher and further education institutions. Within this, we make the argument that there is increasing demand for sport-specific skillsets. Third and last, the chapter provides an overview for all following chapters. (Autor).
Erfasst von	Bundesinstitut für Sportwissenschaft, Bonn
Update	2018/4