Literaturnachweis - Detailanzeige
| Autor/inn/en | Schmitt, Kelly L.; Woolf, Kimberly Duyck; Anderson, Daniel R. |
|---|---|
| Titel | Viewing the Viewers: Viewing Behaviors by Children and Adults during Television Programs and Commercials. |
| Quelle | In: Journal of Communication, 53 (2003) 2, S.265-81 |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 0021-9916 |
| Schlagwörter | Behavior Patterns; Family Environment; Higher Education; Interpersonal Relationship; Mass Media Use; Television Research; Television Viewing |
| Abstract | Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming that attracted less visual attention, particularly advertisements. (SG) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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