Using Advertising as a Teaching and Learning Medium in the Science Classroom

Autor/inn/en	Belova, Nadja; Affeldt, Fiona; Eilks, Ingo
Titel	Using Advertising as a Teaching and Learning Medium in the Science Classroom
Quelle	In: School Science Review, 97 (2016) 361, S.86-92 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0036-6811
Schlagwörter	Teaching Methods; Science Education; Science Instruction; Advertising; Scientific Literacy; Science Curriculum; Media Literacy; Scientific and Technical Information; Science Achievement; Likert Scales; Observation; Foreign Countries; Secondary School Students; Secondary School Science; Questionnaires; Germany + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Naturwissenschaftliche Bildung; Teaching of science; Science education; Natural sciences Lessons; Naturwissenschaftlicher Unterricht; Werbung; Media skills; Medie competence; Medienkompetenz; Likert-Skala; Beobachtung; Ausland; Sekundarschüler; Fragebogen; Deutschland
Abstract	Advertising is everywhere: on television, on the internet, on billboards and in print media. It is important to be able to understand and process the advertising messages that we are bombarded with daily. Advertising frequently uses scientific information to make a product appear more credible or to underscore specific features or benefits. Understanding the use--and abuse--of such information is an important skill for media-literate, critical consumers, and is also an important aspect of scientific literacy. However, such aspects of advertising do not play any significant role in modern science education. This article provides ideas and methods for incorporating advertising-based activities into the science classroom. The first findings of classroom implementation showed that learning with and about advertising in the science classroom contributed effectively to the development of scientific media literacy and was positively regarded by the majority of students. (As Provided).
Anmerkungen	Association for Science Education. College Lane Hatfield, Herts, AL10 9AA, UK. Tel: +44-1-707-283000; Fax: +44-1-707-266532; e-mail: info@ase.org.uk; Web site: http://www.ase.org.uk
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01