“I'm Riskin' It”: Teachers Take on Consumerism

Autor/inn/en	Harste, Jerome C.; Albers, Peggy
Titel	“I'm Riskin' It”: Teachers Take on Consumerism
Quelle	In: Journal of Adolescent & Adult Literacy, 56 (2013) 5, S.381-390 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1081-3004
DOI	10.1002/JAAL.149
Schlagwörter	Discourse Analysis; Consumer Economics; Elementary School Teachers; Secondary School Teachers; Masters Programs; Critical Literacy; Teacher Education; Advertising; Media Literacy; Social Problems; Teacher Role; Language Usage + Suchen Sie Ihr Suchwort? Diskursanalyse; Konsumökonomie; Elementary school; Teacher; Teachers; Grundschule; Volksschule; Lehrer; Lehrerin; Lehrende; Magister course; Magisterstudiengang; Kritisches Lesen; Lehrerausbildung; Lehrerbildung; Werbung; Media skills; Medie competence; Medienkompetenz; Social problem; Soziales Problem; Lehrerrolle; Sprachgebrauch
Abstract	This qualitative study investigates how 90 teachers explored critical curriculum through their reading, analysis and creation of counter advertisements. Located in visual discourse analysis, we designed a study to investigate the question "To what extent can teachers engaged in a critical literacy curriculum talk back to messages of consumerism, especially through construction of counter ads?" More specifically, we wanted to know: What messages do teachers talk back to when they read and analyze advertisements? How do they critically repackage their advertisement through counter ads they create? and What do teachers' interpretations of advertisements and their counter ads offer educators as insight for creating curriculum? We found that teachers did develop a language of critique for visual and written messages of consumerism, and found that knowing how to analyze visual texts enabled them to understand how to integrate this work into their own critical literacy curriculum. (Contains 1 table and 3 figures.) (As Provided).
Anmerkungen	Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10