Using Case Studies in the Introductory Public Relations Course.

Autor/in	Adams, William C.
Titel	Using Case Studies in the Introductory Public Relations Course.
Quelle	(1993), (15 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Unterricht; Lehrer; Case Method (Teaching Technique); Case Studies; Class Activities; Higher Education; Instructional Effectiveness; Introductory Courses; Public Relations; Teaching Methods; Teamwork; Theory Practice Relationship + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Case method; Fallmethode; Case study; Fallstudie; Case Study; Hochschulbildung; Hochschulsystem; Hochschulwesen; Unterrichtserfolg; Einführungskurs; Public relation work; Öffentlichkeitsarbeit; Teaching method; Lehrmethode; Unterrichtsmethode; Theorie-Praxis-Beziehung
Abstract	The case study method has received increased attention at both the graduate and undergraduate levels in a number of public relations programs. Unlike the Harvard managerial-oriented case studies, the approach useful in large, introductory public relations courses stems from a simplified team approach to classroom projects, case studies in the classroom, and small groups advocated by various educators. An instructor at Florida International University finds the following to be effective ways to make "team cases" useful in the introductory public relations course: begin with theoretical underpinnings; encourage students to became familiar with all the cases in the textbook; introduce the team concept in the third week; supply ancillary materials to the teams; keep teams to four-to-seven participants; have teams meet back in the classroom at a specified time with their answers/solutions to the cases; and emphasize the public relations process rather than getting the "right" answer. Benefits of the course include: (1) socialization skills are honed; (2) students become more autonomous as learners; (3) a better environment is created for the teacher; (4) students learn to research and present more indepth information than they do working alone; and (5) students enjoy the team cases more than any other part of the course. Team casework can help bridge the gap between theory and practice, a goal toward which all public relations educators should strive. (Contains 36 notes and 22 references.) (RS)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC