Literaturnachweis - Detailanzeige
Autor/in | Pietila, Veikko |
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Titel | Immediate Versus Delayed Reward in Newspaper Reading. |
Quelle | In: Acta Sociologica, 12 (1969) 4, (11 Seiten)
PDF als Volltext |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
Schlagwörter | Behavioral Science Research; Higher Education; Journalism; Media Research; News Media; News Reporting; Newspapers; Positive Reinforcement; Reading Habits |
Abstract | The objective of the present study was to explore whether the concepts of immediate and delayed reward have any relevance to the content of the mewspaper. In his theory of instrumental and expressive activities, Himmelstrand suggests that instrumental activities tend to have a cumulative structure while expressive activities will have a differential structure. The results presented here support Himmelstrand's hypothesis, but further studies into the motivational basis of the use of mass media are needed before we can be sure about the instrumental nature of the reading of delayed reward news. (RB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |